Compliance & Legal Standards

Privacy Policy

Effective Date: January 1, 2025 • Last Updated: February 2025

1. Introduction & Scope

At Ayera Digital ("we," "our," or "us"), accessible from https://ayeradigital.com, the privacy of our visitors and clients is of supreme importance. This Privacy Policy documents the types of information collected and recorded by Ayera Digital and how we utilize, protect, and disclose that information.

This policy applies to all visitors to our website, prospective clients submitting inquiry or strategy call forms, and individuals interacting with our digital marketing and software services.

AdSense & Advertising Disclosure

2. Google AdSense & DoubleClick DART Cookies

Google is a third-party vendor on our site. It uses cookies, known as DART cookies, to serve advertisements to our site visitors based upon their visit to https://ayeradigital.com and other sites on the Internet.

Specific Advertising Disclosures:

  • Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to this website or other websites across the web.
  • Google's use of advertising cookies enables it and its partners to serve ads to users based on their visits to our site and/or other sites on the Internet.
  • Opt-Out of Personalized Advertising: Visitors may opt out of personalized advertising by visiting Google's official Ad Settings page: https://adssettings.google.com
  • Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting the Network Advertising Initiative (NAI) opt-out page at https://optout.networkadvertising.org/ or the Digital Advertising Alliance (DAA) at https://optout.aboutads.info/.

3. Information We Collect

The personal information requested from you and the reasons why you are asked to provide it will be made clear to you at the point we ask you for it:

  • Direct Contact Data: When you complete a strategy consultation form or contact us via email, phone, or WhatsApp, we may collect your full name, business or brand name, business email address, phone/WhatsApp number, project specifications, and any other details you choose to disclose.
  • Direct Communications: If you contact our leadership or account team directly, we may retain records of correspondence to provide seamless customer support and project delivery.

4. Log Files & Server Telemetry

Ayera Digital follows a standard procedure of utilizing log files. These files log visitors when they visit websites. All hosting companies perform this as a component of hosting service analytics.

The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and optionally the number of clicks. These data points are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic intelligence.

5. Third-Party Advertising Partners & Web Beacons

Some advertisers on our site may use cookies and web beacons. Our advertising partners include:

Google AdSense / Google Ads: https://policies.google.com/technologies/ads

Third-party ad servers or ad networks use technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Ayera Digital, which are sent directly to users' browsers. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note: Ayera Digital has no access to or control over these cookies that are used by third-party advertisers.

6. CCPA / CPRA Privacy Rights (Do Not Sell My Personal Information)

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California consumers are entitled to specific rights regarding their personal data:

  • Right to Know: Request that a business disclose the categories and specific pieces of personal data that a business has collected about consumers.
  • Right to Deletion: Request that a business delete any personal data about the consumer that a business has collected.
  • Right to Opt-Out of Sale: Request that a business that sells a consumer's personal data, not sell the consumer's personal data. Ayera Digital does not sell personal information to third parties for financial consideration.
  • Non-Discrimination: We will not discriminate against any user for exercising their privacy rights.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at info@ayeradigital.com.

7. GDPR Data Protection Rights (European Economic Area)

We want to ensure you are fully aware of all of your data protection rights under the General Data Protection Regulation (GDPR). Every user is entitled to the following:

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
  • The right to erasure: You have the right to request that we erase your personal data under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

8. Children's Online Privacy Protection Act (COPPA)

Another component of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Ayera Digital does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you believe that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will make our best efforts to promptly remove such information from our records.

9. Data Security & Encryption

We employ industry-standard security measures, including modern Transport Layer Security (TLS/SSL encryption), secure internal access limits, and regular technical reviews to prevent unauthorized access, alteration, or disclosure of data entrusted to us.

10. Contacting Our Data Protection Officer

If you have additional questions, require more information about our Privacy Policy, or wish to exercise your legal data rights, do not hesitate to contact us:

Organization: Ayera Digital

Postal Address: Gulberg III, Lahore, Punjab, Pakistan

Official Email: info@ayeradigital.com

Telephone / WhatsApp: +92 314 6071266 / 0314 6071266

Website: https://ayeradigital.com